Insights Development
From the Discovery and Early Exploration phases of Product Development through Commercialization of the product, it is critical to keep your customer’s needs at the center. Without that, you are doomed for failure. How you develop deep insights into your customer’s needs can be as simple as asking them what they want or showing them a concept or a prototype. All customers are not alike, especially in a global marketplace. Therefore, one must be able to decipher these insights to determine what the product needs to be for optimum return on your investment.
InnGage Solutions, LLC offers tools to better understand your customers and their needs. We offer:
- Assessment of your current product development process with focus on your early innovation stages. We will analyze products currently in the pipeline as well as products that are commercially available. The assessment will include understanding success rates, meeting your customer’s expectations, and meeting your financial goals.
- Training on early exploration techniques including writing concepts and making prototypes
- Real world just in time learning and immersion. We will work side by side offering training and expert guidance in mining insights and working with concept and prototype development in the Early Exploration stage of the process.
One of the most exciting, and challenging parts of the Product Development process is establishing a face-to-face relationship with your customer. Our assessment and training assistance will increase confidence as you build this relationship. Our training will also provide you a more meaningful understanding of what your customer does and does not want. You will be exposed to articulated needs that make the difference of what you develop versus your competition.
Want to learn more about our Insights Development Process or to schedule an introductory assessment of your current process? Please call or email today.